This is the branding I created for a previous iteration of my website. I prefer something a little more subtle now, but I still think this is super cute!
Hello! My name is Isabelle and I’m a graphic designer and sometimes photographer currently based in Los Angeles, California. My primary work experience lies in sports, entertainment, and journalism, but I wanted my personal branding to illustrate my versatility as a designer as well as my personality.
As for my inspiration going into this rebrand, I looked at colors and aesthetics that attract me most as a designer/consumer and combined it with more personal notes, like my love of stickers and emojis and my chronic overuse of exclamation points. I also try not to take myself too seriously, so I tried to have a little bit of fun with my stickers :-)
